For instance, chef Kris Yenbamroong’s Night + Market, whose Los Angeles locations have a cult following for their modern street food, is a personal Bosworth favorite. Virgin has kept the some of the former hotel's restaurants, with brothers Michael and David Morton transforming their MB Steak into the new One Steakhouse, but unlike so many Las Vegas resorts, Virgin doesn’t seem to have been seduced by big names. Rooms have the brand's signature nooks, lounge spots and artwork. We’re even toying with the idea of bringing in a Joshua Tree.”

It’s the gems you see, the earth tones, the feeling of Gaia. “You’re arriving to the sights and sounds of the desert. “I’d like to think that we took it further from the original design intent, to a recognition and respect of the planet,” says Richard ‘Boz’ Bosworth, owner of Virgin Hotels Las Vegas. In their place: desert-inspired décor, from a spare, Moroccan-inflected reception room and the tented Studio 54-meets-the-Kasbah inspired Shag Room lounge, to towering Saguaro cacti in planters along the periphery of the casino. Gone is the motorcycle owned by Nikki Sixx of Motley Crue and Britney Spears’ “Baby One More Time” schoolgirl outfit.

What you’ll now experience in the same space, which recently opened as Virgin Hotels Las Vegas after closing in February 2020, is markedly different-a resort, you might say, for a new generation. The hotel channels its surroundings, the Mojave Desert, in its design.

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